abut us
We are a brand dedicated to providing daily oral care products made with carefully selected ingredients, designed to offer a more conscious and simplified approach to oral hygiene that fits modern lifestyles.
Our journey started with a clear idea:
to offer a toothpaste option with an alternative ingredient profile, for individuals who prefer to avoid certain commonly used ingredients such as glycerin and fluoride, while maintaining effective daily oral cleanliness.
Our Vision
We believe oral care should be:
- Transparent in its ingredients
- Simple in daily use
- Easy to integrate into everyday routines
That’s why we focus on creating products with thoughtfully selected formulations and full ingredient transparency, allowing customers to make informed choices with confidence.
What We Offer
- Toothpaste free from glycerin and fluoride
- Formulated for daily oral hygiene
- Carefully selected ingredients with no unnecessary additives
- A suitable option for individuals seeking alternatives in their oral care routine
Our products are intended for daily personal care and hygiene use only and are not medical or therapeutic products.
Quality & Compliance
We are committed to:
· Full compliance with e-commerce regulations
· Clear and honest product descriptions
· Secure checkout through trusted payment providers
· Adherence to Shopify, Stripe, and Checkout.com policies
All product content is designed to be accurate, transparent, and free from misleading or medical claims.
Why Choose Us
· A focus on simplicity and clarity
· Quality-driven, not promise-driven
· Products designed for conscious consumers
· Reliable customer support and a secure shopping experience
Our Mission
To help you build a personal oral care routine that aligns with your preferences through practical, transparent, and professionally presented products.
Legal Disclaimer
Our products are intended for daily personal oral care and hygiene use only.
They are not medical products and are not intended to diagnose, treat, cure, or prevent any disease or medical condition.
All information provided on this website is for general informational purposes only and should not be considered medical, dental, or professional advice.
Individual experiences and results may vary.
If you have specific medical or dental concerns, we recommend consulting a qualified healthcare professional before use.
By purchasing and using our products, you acknowledge and agree to this disclaimer.